Google recommends mobile responsive websites:
On 25th April 2015 the Google has announced the new algorithm according to which all websites should be mobile responsive. It means now if you want to rank higher in search engines so you do have a mobile responsive site. It revealed in a survey that 5 out of 4 websites on the internet are not mobile responsive. So if you’re website is in that of four so you’re gonna lose your potential visitors or customers. However if you successfully manage your site to be mobile responsive so get tons of visitors on your website. Mobile responsive websites.
Now the first time in the history the use of internet through mobile devices has exceeded the desktops. There is a significant increase in the number of smartphone users. In 2014, it was reported that 6 billion people own mobile around the globe and 55% of mobile phone users own the smartphone and 45% of smartphone users say they prefer to use their phone over a desktop or a laptop for searching for products and answers of queries they need. Mobile responsive websites.
Seamless user experience:
The website visitors are offered a uniform browsing experience, irrespective of the screen size, OS, and platform. Increase user experience always results in better sales and increased business. There is a plus point for WordPress users, that most of the new themes are now developed on the basis of Goggle’s new algorithm that means they are developing new themes which are mobile responsive. However, genesis themes are mobile optimized I recommend you to use genesis platform rather than to use free themes because their themes never let you down. Mobile responsive websites.
You can run mobile friendly website test online, there is a bunch of sites that tests your site and tells you how responsive your site is.
Coast and time effective:
It makes sense to design a single responsive website rather than investing double time and efforts and financial for double time experience as well a mobile device version. Mobile responsive websites.
There are two options one is that you gonna refer your mobile users to you mobile site and you the desktop visitor to your normal one but it is not the proper solution. And the second one is to make your website mobile responsive. In my opinion, the second one is a better choice. You can measure your website speed metrics by Google page speed insights which reveal the ugly truth behind your low page speed. It gives metrics for both mobile and desktop. Mobile responsive websites.
With HTML5 + CSS3, the code to the content ratio is favorably tilted in the favor of content with minimalist code. One of the important factors in SEO is code content ratio that results in reduced file size and increased page speed.
If you have two versions of your website then you are probably losing you link juice because some of the sites may refer your subdomains and some refer to your original one. So it is better to focus on one. Mobile responsive websites.
Increase in business:
With a seamless website experience, it’s only a matter of time, before this results in better online business. Along with the increased customer engagement with the website. In case if your competitors site is not mobile responsive so you’re gonna rank high in the search results and its a great news for you. But if the situation is vice versa then that’s not good for you in any case.
The latest versions of all major internet browsers including Firefox, Chrome, Internet explorer and Safari increasing support HTML5 + CSS3, it makes a prudent business sense to have a website which can be upgradeable as well as future proof. So it is better to be as the future is before it gets too late.